About Bero

Bero Beauty is a distinguished beauty brand rooted in Jerusalem’s rich cultural tapestry, founded by the talented Abeer Saeed. This boutique cosmetics and skincare line offers a thoughtfully curated range of products — from nurturing serums and facial treatments to expert hair-removal solutions — all designed to celebrate inner radiance and timeless beauty.

Rooted in Authenticity & Heritage

Anchored in the vibrant beauty traditions of East Jerusalem, Bero Beauty blends local heritage with modern aesthetics to craft essentials with a soulful, artisanal touch.

Holistic Beauty Philosophy

Beyond surface-level glamour, the brand enhances natural beauty through gentle yet effective formulations — delivering care, nourishment, and confidence.

Multi-Faceted Product Range

From revitalizing eye serums and luxurious moisturizers to specialized hair-removal products for diverse skin textures, Bero Beauty embraces performance without compromising elegance.

Community-Focused & Personal

Led by founder Abeer Saeed, the brand reflects a personal commitment to craftsmanship and care — feeling like a trusted recommendation from a friend.